Studio 33 was approached by DEXUS to produce a series of video diaries for the upcoming launch of their newly refurbished Southgate Centre on Southbank in the Melbourne CBD.

The focus of the video diaries was to track the refurbishment of an existing famous sculpture named Ophelia, and the custom build and installation of a massive atrium sculpture suspended over the main entrance named Riverside Corolla.

We had our cameras rolling from the very beginning, so that we could capture the entire process from the earliest stages. For Ophelia, we documented the statue being removed from the wharf and transported to the workshop where it would be refurbished. Deborah Halpern, the artist who originally created the statue 20 years prior, helps tell the story of Ophelia as we watch her restore the artwork. It was then placed back in its iconic location, where it is known as the “meeting point” for locals.

Studio33 was approached by the Newcast team at Zenith Optimedia to create a 3 minute television event for Nestle’s new Kit Kat Chunky 3 range.

After collaborating with Chieftains Communications to detail the direction of the project and the stunt, a storyboard was created for the shoot. Studio33 then partnered with the agencies from the pre-production phase and provided complete production and post-production services.

There were no shortage of challenges and considerations as we were tasked with creating and capturing a dramatic story in the lead up to a death-defying live stunt as our hero was taken from his workplace, shot off a cliff on a flying fox, and landed in a moving speedboat down below!

Eight cameras covered the stunt as follows: 2 x Canon 5D cameras, 2 x Sony EX3’s, 4 x Full HD Mounted Go-Pros. Our primary cameras captured great footage from all angles both close and wide, whilst our four GoPro units were mounted on the talent’s helmet, our speedboat, and the nose of our two jetskis.

In an effort to attract more awareness to the Lung Health Check on their website, the Australian Lung Foundation and Burson-Marsteller created a campaign called “Show Us Your Lungs”. The idea was to gain interest using a cheeky approach by having “flashers” show members of the public their lungs, and thus spreading the message that people should have their lungs checked.

Studio 33 was approached to help develop the campaign by producing three videos; a Teaser, a Launch video, and a Community Service Announcement (TVC). The purpose of the Teaser video was to create hype and to get people talking about what these flashers might be doing. The Launch video was to be shown at the campaign launch event in October, as well as online. Most traffic was driven through social media. Finally, a TVC was made to raise more awareness through television

As part of the launch campaign for the new Sony Ericsson Xperia smartphones in May 2011, Encoder PR approached Studio33 to make two “Punked” style clips for Sony Ericsson’s online campaign, with the aim that the clips would gain traction on line.

A promotional campaign was launched nationally to raise awareness of the Sony Ericsson Xperia Play, which is the world’s first Playstation certified Android smartphone. Studio33 was asked to follow some of the Xperia Play characters and capture the candid reactions of people as they watched guitar legend Slash, NFL player Madden and Assassin’s Creed’s Ezio interacting with people. We spent the day filming with a HD Handycam – for the intended homemade feel – in various Sydney locations including Bondi Beach, Lane Cove and the CBD.

Studio33 was once again approached by Ensemble Branded Entertainment to create a TVC where we would be involved across all levels of production.

After collaborating with Universal McCann to detail the direction of the project, a storyboard was created for the shoot. Studio33 was then further involved in the production and pre-production of this television commercial for Lipton’s new Chai Latte sachets.

We were asked to capture everyday Australians and their thoughts after sampling the well-received product. Using a Canon 5D camera, and a 7D camera, we filmed the target market’s initial reactions while drinking the product at the Brisbane Winter Festival, of which Lipton Chai Latte is the main sponsor.

Studio33 provided full pre-production, production, and post-production services to support the Ensemble Branded Entertainment team to create a series of Day In The Life style videos – with a creative twist.

We were tasked with the need to create recruitment advertising for the Navy that truly contrasted the every day working life, next to ‘the Navy Life’ using Ensemble’s creative delivery concept of ‘Not 9 to 5’

As part of a larger digital campaign Studio33 began storyboarding A Day in the Life of three young people, and painstakingly laid out side by side scripts for them to be played in a twin viewer – side by side next to three Navy counterparts.

This resulted in vision truly communicating the difference between the variety and types of work experienced in the Navy, set against the frustrated and often mundane day-to-day average ‘9 to 5’ job.

Each second of each scene was mapped to flow through the daily routines of the individuals we followed, so that getting stuck in traffic in our every-day life video would be contrasted against, hopping off a helicopter, or crossing the harbor in a Navy vessel.

The result was 4 x 90 second videos.

Ensemble Branded Entertainment approached Studio33 to provide pre-production, production and post production services to create two  television commercials for Frontline Plus (Merial).

The TVC’s included TV vet Dr Harry Cooper reminding audiences of the importance of monthly flea and tick treatments for pets – full credit goes to Billy the border collie, and Tigger the cat for their work!

Ensemble Branded Entertainment approached Studio33 to provide pre-production, production and post production services to create a series of television commercials.

After working closely with Universal McCann on the creative direction of the project, Ensemble approach Studio33 to provide production and post production services to create six TVC’s to be aired for the pre-Christmas launch of revolutionary new gaming product Microsoft developed for XBOX known as ‘Kinect’ 

Encoder PR, part of Burson Marsteller, approached Studio33 to work with their client Nuance for their video production requirements to promote their new range of software into the local market.

The software is called Dragon Naturally Speaking and allows users to speak in a natural manner and have their laptop, iphone or ipad convert their words into messages – 100% handsfree.

Encoder’s talented team drove the creative and Studio33 joined in at the pre-production phase to help steer things in the right direction and assist scripting three character based situational pieces that demonstrate the functionality of the programs.

Leading digital agency Amnesia Razorfish was looking to create additional video content to boost the social media objectives of their client Aussie Home Loans.

John Symond, Executive Chairman and Founder of Aussie Home Loans is a recognised authority in the mortgage industry and his opinion is highly regarded so it made sense for Amnesia to use him to present his opinion by filming him answering questions once a month straight after the Reserve Bank of Australia publicises what they are doing with interest rates.