Client: Encoder PR for Xperia Smartphone – Punked Videos
As part of the launch campaign for the new Sony Ericsson Xperia smartphones in May 2011, Encoder PR approached Studio33 to make two “Punked” style clips for Sony Ericsson’s online campaign, with the aim that the clips would gain traction on line.
A promotional campaign was launched nationally to raise awareness of the Sony Ericsson Xperia Play, which is the world’s first Playstation certified Android smartphone. Studio33 was asked to follow some of the Xperia Play characters and capture the candid reactions of people as they watched guitar legend Slash, NFL player Madden and Assassin’s Creed’s Ezio interacting with people. We spent the day filming with a HD Handycam – for the intended homemade feel – in various Sydney locations including Bondi Beach, Lane Cove and the CBD.
After capturing a wide variety of reactions, along with some creative antics from the characters resulting in hilarious moments, we went back to the Studio to begin the editing process for next-day delivery. From the footage we were able to produce two videos overnight, which were approved by Encoder PR and uploaded to the Sony Ericsson youtube channel. All in all, it was a fun day of filming with great results for the client.