Client: Ensemble Branded Entertainment – TVC’s for XBOX Kinect
Ensemble Branded Entertainment approached Studio33 to provide pre-production, production and post production services to create a series of television commercials.
After working closely with Universal McCann on the creative direction of the project, Ensemble approach Studio33 to provide production and post production services to create six TVC’s to be aired for the pre-Christmas launch of revolutionary new gaming product Microsoft developed for XBOX known as ‘Kinect’
Our direction was to capture real Australians playing Kinect for the first time at public event locations in order to capture their natural reactions to this breakthrough product for use in the TVC’s
After 7 days of shooting at public event locations with hundreds of first-time players, we began post-production with an enormous amount of footage and voxpop grabs and after a lot of hard work from an exceptionally talented team, we produced six TVC’s and one happy client.