Client: DEXUS
Studio 33 was approached by DEXUS to produce a series of video diaries for the upcoming launch of their newly refurbished Southgate Centre on Southbank in the Melbourne CBD.
The focus of the video diaries was to track the refurbishment of an existing famous sculpture named Ophelia, and the custom build and installation of a massive atrium sculpture suspended over the main entrance named Riverside Corolla.
We had our cameras rolling from the very beginning, so that we could capture the entire process from the earliest stages. For Ophelia, we documented the statue being removed from the wharf and transported to the workshop where it would be refurbished. Deborah Halpern, the artist who originally created the statue 20 years prior, helps tell the story of Ophelia as we watch her restore the artwork. It was then placed back in its iconic location, where it is known as the “meeting point” for locals.
Riverside Corolla was a structure that was built especially for the new Southgate centre. John Meade designed and created the artwork, with our cameras there every step of the way. He also tells the story of the process, with his passion bringing an emotional element to the video diary. We see the transformation of construction from scaled model to actual size, climaxing with the installation into the centre.
Additionally, Studio 33 was across all production and post-production stages of the Southgate launch, also providing the introduction for the Southgate Cinema as well as highlight reels of the VIP launch night hosted by Corinne Grant, and the public launch event which involved salsa dancing on the wharf, aerobic performers and spectacular fireworks.