Client: Burson-Marsteller for The Australian Lung Foundation
In an effort to attract more awareness to the Lung Health Check on their website, the Australian Lung Foundation and Burson-Marsteller created a campaign called “Show Us Your Lungs”. The idea was to gain interest using a cheeky approach by having “flashers” show members of the public their lungs, and thus spreading the message that people should have their lungs checked.
Studio 33 was approached to help develop the campaign by producing three videos; a Teaser, a Launch video, and a Community Service Announcement (TVC). The purpose of the Teaser video was to create hype and to get people talking about what these flashers might be doing. The Launch video was to be shown at the campaign launch event in October, as well as online. Most traffic was driven through social media. Finally, a TVC was made to raise more awareness through television
Studio 33 was an important part of the creative process throughout the development stages of the campaign. We created shot lists and storyboards for the 15 second Teaser, the 30 second Launch video, and the 30 second TVC. After collaborating closely with Burson-Marsteller, the storyboards were approved and the next step was to organise the shoot day. This involved casting actors who had lungs (at various health stages) painted onto their chests by an experienced body-painter, as well as booking crew, locations, and extras. We also filmed reputable actor John Jarrett who appeared as the celebrity spokesperson in the Launch video and TVC.
In post-production, the three videos were then edited for a tight delivery time frame. The first two were successfully shown on youtube, while the TVC was rated and sent to networks. All-in-all, a fun and exciting new campaign was launched, with the help of Studio 33 and the Neon team.