Client: EncoderPR for Nuance & Dragon Naturally Speaking Software
Encoder PR, part of Burson Marsteller, approached Studio33 to work with their client Nuance for their video production requirements to promote their new range of software into the local market.
The software is called Dragon Naturally Speaking and allows users to speak in a natural manner and have their laptop, iphone or ipad convert their words into messages – 100% handsfree.
Encoder’s talented team drove the creative and Studio33 joined in at the pre-production phase to help steer things in the right direction and assist scripting three character based situational pieces that demonstrate the functionality of the programs.
We were also fortunate to have well-known actor Spencer McLaren on board as our main character which made the video production a breeze shooting in Ultimo studio.
Back to the edit suite for Studio33 to produce the 3 videos interspersed with cutaway shots of product functionality… and up live on the web in time for the Australian product launch!