Client: Haystac Communications for Harley Davidson
Haystac Communications brought in Channel Seven’s ‘X-Factor’ judges and stars to mix with celebrities and VIP’s to celebrate the launch of the new Harley Davidson ‘48’ motorcycle.
What better place to hold a Harley Davison event then in an underground car park in King’s Cross. Entertainment included stunt riders showing the audience what these classic bikes are capable of.
The crowd, made up primarily of cycle shop owners and dealers also included a posse of celebrity Harley-Davidson enthusiasts. Ronan Keating stole the black carpet by riding his Harley-Davidson Forty-Eight through the car park and right up onto it.
Studio33 was there to capture the action and ensure quality footage was captured for Haystac to achieve ROI for their client.
Shot in HD, a rough cut of key event moments of the footage was supplied to the major TV networks and was picked up by at least one network.
Studio33 then produced a quality highlights package for the web, for archive and a range of promotional purposes.
We look forward to supporting Haystac and Harley Davidson on their next event.