Client: Australian Defence Force – Navy
Studio33 provided full pre-production, production, and post-production services to support the Ensemble Branded Entertainment team to create a series of Day In The Life style videos – with a creative twist.
We were tasked with the need to create recruitment advertising for the Navy that truly contrasted the every day working life, next to ‘the Navy Life’ using Ensemble’s creative delivery concept of ‘Not 9 to 5’
As part of a larger digital campaign Studio33 began storyboarding A Day in the Life of three young people, and painstakingly laid out side by side scripts for them to be played in a twin viewer – side by side next to three Navy counterparts.
This resulted in vision truly communicating the difference between the variety and types of work experienced in the Navy, set against the frustrated and often mundane day-to-day average ‘9 to 5’ job.
Each second of each scene was mapped to flow through the daily routines of the individuals we followed, so that getting stuck in traffic in our every-day life video would be contrasted against, hopping off a helicopter, or crossing the harbor in a Navy vessel.
The result was 4 x 90 second videos.
Studio33 then collaborated with Soap Creative creating the destination site for the campaign. This included working with Soap to detail the words and actions of a select few Navy personnel who were invited into our green screen studio to shoot grabs for the website.
The end result was great, as our ‘every day life’ video began to play, a second video viewer screen was helicoptered onto the screen containing our second video… but it was being marshaled into position on screen by our miniature defence force characters from the video themselves who then invite the viewer to “Check out what I do!”
Thanks to a smooth planning and production process and great co-operation from agencies and The Defence Force, the project went off without a hitch.
Special thanks to our client and for the Defence Force in a great effort in gaining us access to highly-classified Defence Force locations and friendly personnel.
The new Sony PMW-F3 camera was put through its paces and really passed the test to leave us with great cinematography from shots taken in handheld mode, on sticks/tracks, loads of Easyrig action…even some from a mini-gyro system to stabilise the shots from a Navy RHIB Speedboat at full pave on the harbour.
The Defence Force footage was filmed on board Navy Vessels at Woolloomooloo, HMAS Albatross air base down in Nowra, and in Studio33’s own green screen studio.