For a total overview of what Studio33 can do, check out our showreel.
In it we showcase some of the most interesting and challenging projects we have completed to date. And, of course, we can create a showreel just like it for your business. For more information about how Studio33 can help you promote your business via a video production, click here.
]]>Brief: Studio 33 was approached by Accolade Wines to produce a video for their upcoming major trade conference. Accolade is the largest wine company by volume in both Australia and the UK, and has a long-term relationship with Studio 33.
We were involved in the early creative stages; writing the script and casting the talent. Based on the need to cut through the audience’s “information overload” from a day of presentations and traditional liquor hype reels, Studio 33 developed a light-hearted, comedic script that presented the key messages in an entertaining and amusing light – leaving the audience with something they would remember.
The brief was to produce an entertaining and energetic video designed to show the audience that Accolade understands their target markets and caters to their needs with a range of carefully selected products. The video achieved this by outlining the 5 consumer segments in a “police briefing” style and described which of Accolade’s products would best suit each group.
Written, produced, and post-produced entirely in our Ultimo studio over a tight four days, this comedic video was a success with the client and was played to a trade audience of over 1,000 people.
]]>Brief: Studio33 was approached by the Newcast team at Zenith Optimedia to create a 3 minute television event for Nestle’s new Kit Kat Chunky 3 range.
After collaborating with Chieftains Communications to detail the direction of the project and the stunt, a storyboard was created for the shoot. Studio33 then partnered with the agencies from the pre-production phase and provided complete production and post-production services.
There were no shortage of challenges and considerations as we were tasked with creating and capturing a dramatic story in the lead up to a death-defying live stunt as our hero was taken from his workplace, shot off a cliff on a flying fox, and landed in a moving speedboat down below!
Eight cameras covered the stunt as follows: 2 x Canon 5D cameras,
2 x Sony EX3’s, 4 x Full HD Mounted Go-Pros. Our primary cameras captured great footage from all angles both close and wide, whilst our four GoPro units were mounted on the talent’s helmet, our speedboat, and the nose of our two jetskis. With only limited suitable tidal conditions, and being in a valley at Woronora we also had to make sure we had everything covered before the sun ducked behind the valley wall for the day. Thanks to great organisers and a talented stunt team we managed to capture the perfect shots we were looking for.
The final three minute piece of content was played as an advertised event on the Go! Channel on Sunday night television, before going online.
]]>Brief: As part of the launch campaign for the new Sony Ericsson Xperia smartphones in May 2011
Encoder PR approached Studio33 to make two “Punked” style clips for Sony Ericsson’s online campaign with the aim that the clips would gain traction on line.
A promotional campaign was launched nationally to raise awareness of the Sony Ericsson Xperia Play, which is the world’s first Playstation certified Android smartphone. Studio33 was asked to follow some of the Xperia Play characters and capture the candid reactions of people as they watched guitar legend Slash, NFL player Madden and Assassin’s Creed’s Ezio interacting with people. We spent the day filming with a HD Handycam – for the intended homemade feel – in various Sydney locations including Bondi Beach, Lane Cove and the CBD.
Xperia Punk'd by Studio33
After capturing a wide variety of reactions, along with some creative antics from the characters resulting in hilarious moments, we went back to the Studio to begin the editing process for next-day delivery. From the footage we were able to produce two videos overnight, which were approved by Encoder PR and uploaded to the Sony Ericsson youtube channel. All in all, it was a fun day of filming with great results for the client.
Xperia Punk'd by Studio33
Brief: Studio33 was once again approached by Ensemble Branded Entertainment to create a TVC where we would be involved across all levels of production.
After collaborating with Universal McCann to detail the direction of the project, a storyboard was created for the shoot.
Studio33 was then further involved in the production and pre-production of this television commercial for Lipton’s new Chai Latte sachets.
We were asked to capture everyday Australians and their thoughts after sampling the well-received product. Using a Canon 5D camera, and a 7D camera, we filmed the target market’s initial reactions while drinking the product at the Brisbane Winter Festival, of which Lipton Chai Latte is the main sponsor.
Lipton Television Commercial - Sydney Video Production
Fighting adverse weather conditions throughout 3 days of filming on and around an outdoor ice rink, we managed to capture the perfect shots we were looking for. Back to our Sydney studio to begin post production and select the best responses from the vast amount of voxpop grabs as well as shots of our talent and product to match the storyboard and then delivered the completed TVC to networks and a satisfied client.
]]>Brief: Ensemble Branded Entertainment approached Studio33 to provide pre-production, production and post production services to create two television commercials for Frontline Plus (Merial).
The TVC’s included TV vet Dr Harry Cooper reminding audiences of the importance of monthly flea and tick treatments for pets – full credit goes to Billy the border collie, and Tigger the cat for their work!
Shot in a beautifully landscaped garden on Sydney’s north shore, the post-production process produced 2 x 15 second ads produced with a fast turn-around and network delivery to meet the client’s on-air dates.
Dr Harry Cooper
An additional TVC involved showing young pups in the process of being trained to be guide dogs, another Frontline Plus initiative.
]]>Brief: Encoder PR, part of Burson Marsteller, approached Studio33 to work with their client Nuance for their video production requirements to promote their new range of software into the local market.
The software is called Dragon Naturally Speaking and allows users to speak in a natural manner and have their laptop, iphone or ipad convert their words into messages – 100% handsfree.
Encoder’s talented team drove the creative and Studio33 joined in at the pre-production phase to help steer things in the right direction and assist scripting three character based situational pieces that demonstrate the functionality of the programs.
Spencer McLaren in action
We were also fortunate to have well-known actor Spencer McLaren on board as our main character which made the video production a breeze shooting in Ultimo studio.
Back to the edit suite for Studio33 to produce the 3 videos interspersed with cutaway shots of product functionality… and up live on the web in time for the Australian product launch!
]]>Brief: Ensemble Branded Entertainment approached Studio33 to provide pre-production, production and postproduction services to create a series of television commercials.
XBOX TVC's Production shot
After working closely with Universal McCann on the creative direction of the project, Ensemble approach Studio33 to provide production and post production services to create six TVC’s to be aired for the pre-Christmas launch of revolutionary new gaming product Microsoft developed for XBOX known as ‘Kinect’.
XBOX player in mid-action!
Our direction was to capture real Australians playing Kinect for the first time at public event locations in order to capture their natural reactions to this breakthrough product for use in the TVC’s.
After 7 days of shooting at public event locations with hundreds of first-time players, we began post-production with an enormous amount of footage and voxpop grabs and after a lot of hard work from an exceptionally talented team, we produced six TVC’s and one happy client.
]]>Brief: Leading digital agency Amnesia Razorfish was looking to create additional video content to boost the social media objectives of their client Aussie Home Loans.
John Symond, Executive Chairman and Founder of Aussie Home Loans is a recognised authority in the mortgage industry and his opinion is highly regarded so it made sense for Amnesia to use him to present his opinion by filming him answering questions once a month straight after the Reserve Bank of Australia publicises what they are doing with interest rates.
The agency were looking to maximise Aussie’s presence on-line and decided the best way to achieve this was by using video content.
Studio33 manages the monthly production and post-production process supplying two-camera coverage for the monthly shoot at Aussie’s premises.
The same day, our post-production team turn around 8 to 10 short videos and supply them to Amnesia’s team to load them up on various social media sites including their Youtube channel. Timing is critical before the news becomes old.
]]>Brief: The Campaign Palace created a brilliant Above The Line campaign for Lumix cameras to show that ‘You don’t have to be a great photographer to take great photos using the Lumix G2 with Intelligent Auto.
A character was created who essentially a photographic novice who was a brilliant photographer, despite being, well… not the sharpest knife in the drawer!
After the campaign was met with such applause so early on, the agency wanted to leverage the funny and loveable character they had created into the digital side of the work.
Studio33 stepped in with production services and directed a green screen shoot in our own studio.
The purpose of the shoot was to capture short individual sentences describing each function carried out by the various buttons and menu options on the Lumix camera.
Each clip was than chroma-keyed in our edit suites, so that the clips could then be included on the website where they were used to demonstrate the various features of the camera so that when the mouse was rolled over each button or part of the camera – our character popped up to let us know things like: “that is the takes great photos button”
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